From today’s San Francisco Business Times,

Three and a half years after it shattered San Francisco sales records, a mansion on Billionaire’s Row in Pacific Heights is back on the market for twice as much: $65 million.

Two structures at 2845 Broadway went for $32 million in November 2002, making them the most expensive estate in city history. But the property still wasn’t finished.

Construction guided by New York architect Charles Young on the 17,500-square-foot limestone main home and 5,000-square-foot guest house is still not complete.

When owner Peter Sperling, son of the founder of the University of Phoenix, bought the property, it had not been publicly listed but was marketed discreetly by broker David Barrett, head of Warwick Properties Group.

But in a nod to how busy the high-end housing market has become in San Francisco, Sperling this time around put 2845 Broadway on the same multiple listing service used for everything from low-slung bungalows to highrise condominiums to SoMa live-work lofts.

Selling wouldn’t deprive Sperling of a place to hang his hat in San Francisco. While work was being done at 2845 Broadway, he picked up a ready-to-go mansion at 2323 Hyde St., which had listed for $15 million, in 2003.

Sperling set the city’s high-price mark for the year — just as he had the year before, and the year before that, with the 2001 purchase with his father of 3450 Washington St. for $18 million.

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