The Cost of Selling without a REALTOR®: $31,800

Saw this first on the Freakonomics blog, and not sure I agree with NAR’s math, but it’s food for thought nonetheless…

Real estate professionals do more for sellers than make the transaction easier. They make them money. In fact, the average seller who uses a real estate professional makes 16 percent more on the sale of their home than do sellers who go it alone. That’s an average of $31,800 per home.

Personally, I’d argue that in San Francisco the value of using a Realtor® is more like $100k on an average $800k home (unless you have a truly savvy seller who really plays the game properly, then it might be more like $50k). That’s a gross sales price figure, BTW. But that’s just my opinion, so don’t ask for supporting evidence. It’s obviously impossible to sell the same house twice in the same market to prove or disprove this opinion.


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