Archive for the ‘Luxury Market’ Category

Top 10 San Francisco Home Sales of 2015

 

 

Nowhere in San Francisco can you find a higher concentration of opulent homes than in Pacific Heights. Here, tech moguls live side by side with movers and shakers of high society — Dianne Feinstein, Gordon and Ann Getty, Larry Ellison, Mark Pincus, Danielle Steel and Nancy Pelosi are but a handful of the tony neighborhood’s ultra high net worth residents. In 2013, the trophy “Billionaire’s Row” property at 2950 Broadway (pictured above) traded hands for $35,000,000, making it the most expensive single-family home sale in the city’s history. Pacific Heights has seen 9 of the 10 biggest real estate sales in San Francisco already this year — two of which sold for no less than $30,000,000 — eclipsing several of 2014’s record sales.

At $6,800,000, Pacific Heights has the highest median single-family home price in the city, nearly five times greater than the city-wide median. While the neighborhood hasn’t seen the greatest property value appreciation in percentage terms since market recovery began in 2011, it’s a completely different story when talking about dollars…

 

 

 

Without further ado: Here are the 10 most expensive home sales in San Francisco year-to-date:

 

1. 2701 Broadway, Pacific Heights, San Francisco – $31,000,000

2701 Broadway

 

2. 2006 Washington #10, Pacific Heights, San Francisco – $30,000,000

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3. 2424 Washington, Pacific Heights, San Francisco – $23,889,000

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4. 2950 Vallejo, Pacific Heights, San Francisco – $16,760,000

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5. 3385 Jackson, Presidio Heights, San Francisco – $13,500,000

3385 Jackson

 

6. 3015 Pacific, Pacific Heights, San Francisco – $12,000,000

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7. 2900 Vallejo, Pacific Heights, San Francisco – $12,000,000

2900 Vallejo

 

8. 2939 Vallejo, Pacific Heights, San Francisco – $12,000,000

2939 Vallejo

 

9. 2010 Jackson, Pacific Heights, San Francisco – $11,500,000

2010 Jackson

 

10. 2342 Washington, Pacific Heights, San Francisco – $11,500,000

2342 Washington

 

Think 2015 could be the year a new record is set for the most expensive single-family home ever sold in San Francisco? Fall selling seasons in nearly upon us and a wave of new inventory is coming…

 

Meredith Martin is a Broker Associate at Paragon Real Estate Group and can be reached at Meredith@OpeningDoors.me

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New Condo Developments in San Francisco

 

Yesterday evening I had the pleasure to attending “Cranes of SoMa” — a panel discussion of new residential developments in San Francisco’s South of Market neighborhood. No other area of the city is seeing as much construction as is happening here–Approximately 60% of the city’s new construction is happening in District 6 which includes the Tenderloin, South of Market, Mid-Market/Civic Center, South Beach, Mission Bay and Rincon Hill.

Fact: Never has there been so much construction at one time in the history of San Francisco (at least since 1906).

With consideration to new condominium developments of 60+ units:

  • 8 new developments accounting for a total 1,425 units are now selling
  • 941 units are currently under construction, pre-sale

 

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Perhaps the most anticipated of the upcoming new developments is 181 Fremont Street, otherwise known as Park 181. Starting on the 53rd floor and rising 17 stories, the luxury high-rise condominiums here will offer residents the opportunity to live higher in the sky than anywhere west of Chicago. The unit count here includes a full 53rd floor of studio and one-bedroom residences available for purchase only be owners of larger units. At the 70th floor, a full-floor 7,000+/- square foot penthouse will be one of the San Francisco’s most valuable properties (the Tower B penthouse at nearby LUMINA is on the market right now for $49 million). Floors 54 thru 69 will offer a mix of two- and three-bedroom condominiums (no more than four per floor) and four half-floor penthouses. Recent sales have seen the cost of new condominiums rise above $2,200 per square foot, and residences at Park 181 are expected to start around $3,000 per square foot.

For more information on any of the new condominium developments now selling or under construction, please contact me.

 

Meredith Martin is a Broker Associate at Paragon Real Estate Group and can be reached at Meredith@OpeningDoors.me

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Quantifying the ROI of San Francisco Real Estate

 

Just how much have San Francisco home values increased since the market recovery began? Try 76 percent!

 

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Clocking in at $1,160,000 and up half a million dollars since 2011, the growth of the city’s median combined home & condo price is nothing short of dramatic — and it’s not even the highest percentage appreciation in the Bay Area. Solano, Alameda and Contra Costa counties measure up with growth over 80%, and Oakland takes the cake at 133%. Checkout how median home and condo prices have increased across San Francisco neighborhoods:

 

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Year to date, there’s been a 144% increase in the number of single-family homes sold in San Francisco for $5,000,000 and above (44 units compared to 18 YTD in 2014). Consumer confidence is riding high and there’s a new breed of luxury homebuyer that favors comfort over opulence, as evidenced by neighborhoods like The Mission, Glen Park and Bernal Heights leading in appreciation.

The number of condo resales in the $2,000,000+ range is also up significantly YTD compared to last year. A total 107 units have sold so far in 2015 representing a 78% increase. Keep in mind that this number would be larger if sales at new luxury developments like LUMINA, 72 Townsend, Amero and Rockwell were counted. As it stands, Russian Hill holds its place as the most coveted neighborhood for condo buyers:

 
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CNN Money recently launched this interactive calculator below allowing homeowners to compare the appreciation of their property to the returns of stocks, bonds and the average US home. Click here to plug in your numbers and see the results.

 

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With so much hype in the media about the unaffordability of San Francisco real estate as the prices reach new record highs month after month, there’s a surprising truth: the annual cost of a mortgaged median price house is actually lower now than at the last peak in 2007. You can thank historically low mortgage interest rates for that!

 

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Meredith Martin is a Broker Associate at Paragon Real Estate Group and can be reached at Meredith@OpeningDoors.me

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Pacific Heights New Construction

Pacific Heights may not be the first San Francisco neighborhood that comes to mind when you think of new condominium developments. Of the 8,028 new housing units filed with the city’s Planning Department in 2014, only a small fraction are slated for the tony enclave of grand mansions and architectural masterpieces. So when new inventory hits the market here, you can bet it’s going to sell quick!

Since the release of its first phase of luxury residences just two months ago, the brand new Rockwell in Pacific Heights at the intersection of Pine and Franklin streets has sold more than 100 of its combined 260 condominiums in two adjacent towers. Currently, Rockwell’s West Tower is about 75% sold, prompting sales to begin in the East Tower ahead of schedule. While the simple principle of supply and demand undoubtedly plays a large part in this impressive sales record, the appeal of the development’s amenities to today’s homebuyer isn’t to be discounted. From the Grand Solarium lobby to the Owner’s Club entertaining space to the screening room to the fitness center to the indoor-outdoor Sky Lounge and Terrace, Rockwell is proof that Pacific Heights can be just as modern and sexy as South of Market, South Beach and Mission Bay.

San Francisco Business Times

In recent months, the price of new construction in San Francisco’s southern neighborhoods has pushed as high as $2,000 per square foot, making that at Rockwell appear a relative bargain. With one-bedroom residences starting in the mid-$700,000s and two-bedrooms (which all include on-site parking) from around $1,200,000, the place is commanding approximately $1,200 per square foot — right on par with current resale values of similar condominiums in the neighborhood:

Before the first move-ins take place at Rockwell, another new condominium development will begin selling. 2121 Webster, also known at The Pacific, is planned to include a mix of 76 one- to four-bedroom residences, penthouses and townhouses plus world-class amenities. Please contact me for more information and stay tuned for the latest buzz.

Meredith Martin is a Broker Associate at Paragon Real Estate Group and can be reached at Meredith@OpeningDoors.me

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San Francisco Real Estate and the Holidays

Happy Holidays from San Francisco!

Happy Holidays from San Francisco!

Are you thinking of buying or selling your home? Perhaps you’re expanding and considering your current home as an investment property and entering it in the rental market? The 4th quarter is historically filled with low-inventory and quiet real estate offices. The holidays are a wonderful time to begin exploring your options.

To begin, set your financial house in order. File tax returns early to ease the process and align with a trusted mortgage lender. Connect with your financial planner to gage stock option sale limits and advantages.

Next, engage a San Francisco realtor. Reach out to friends and family or visit Yelp for community reviews. Most importantly interview a few experienced agents to find a comfortable relationship. Agents will schedule a no obligation initial meeting to discuss your needs and present their skills, strategy and network of professionals to aid in your property transition. A strong realtor is a resource, listening to your interests and priorities to best leverage their knowledge and experience in your market place.

The value of a realtor rests in advising informed decision making, negotiating contracts, competitive advantages and mitigating risk. The holidays are an excellent time to build a relationship with an agent. The limited competition gives agents the extra time and edge to gather property comparisons, market knowledge and customize a team of real estate professionals to represent your interests.

An agent’s thorough preparation prior to sale offers tools to increase the value of your home. A talented realtor will schedule a walk-thru of your property and suggest maintenance and improvement upgrades to maximize your return on investment. An agent will advise on market timing and conditions and design a comprehensive marketing presentation, including home staging, internet marketing, traditional marketing and activate industry networks to improve matching buyers and sellers.

The rental market in San Francisco is amazing. Would you like to be advised on the value of your property in the rental market? According to Colliers Research Report, all rental markets are showing growth of 12% over the past 12 months. This may warrant keeping your current property and expanding to a new one. A seasoned expert will address your lifestyle needs and financial interests to secure a smooth and successful transition.

Beginning the process of buying, selling or renting your San Francisco real estate over the holidays, results in an organized, detailed and opportunistic endeavor. To schedule a no expectation conversation with Zephyr Real Estate Broker and Assistant Sales Manager Rita Roti, please email rita@ritaroti.com or call (415)432-2114. Cheers and happy holidays!

Rita Roti is a broker associate / assistant manager at Zephyr Real Estate and can be reached at Rita@ritaroti.com.

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