Archive for the ‘realtors’ Category

San Francisco Real Estate and the Holidays

Happy Holidays from San Francisco!

Happy Holidays from San Francisco!

Are you thinking of buying or selling your home? Perhaps you’re expanding and considering your current home as an investment property and entering it in the rental market? The 4th quarter is historically filled with low-inventory and quiet real estate offices. The holidays are a wonderful time to begin exploring your options.

To begin, set your financial house in order. File tax returns early to ease the process and align with a trusted mortgage lender. Connect with your financial planner to gage stock option sale limits and advantages.

Next, engage a San Francisco realtor. Reach out to friends and family or visit Yelp for community reviews. Most importantly interview a few experienced agents to find a comfortable relationship. Agents will schedule a no obligation initial meeting to discuss your needs and present their skills, strategy and network of professionals to aid in your property transition. A strong realtor is a resource, listening to your interests and priorities to best leverage their knowledge and experience in your market place.

The value of a realtor rests in advising informed decision making, negotiating contracts, competitive advantages and mitigating risk. The holidays are an excellent time to build a relationship with an agent. The limited competition gives agents the extra time and edge to gather property comparisons, market knowledge and customize a team of real estate professionals to represent your interests.

An agent’s thorough preparation prior to sale offers tools to increase the value of your home. A talented realtor will schedule a walk-thru of your property and suggest maintenance and improvement upgrades to maximize your return on investment. An agent will advise on market timing and conditions and design a comprehensive marketing presentation, including home staging, internet marketing, traditional marketing and activate industry networks to improve matching buyers and sellers.

The rental market in San Francisco is amazing. Would you like to be advised on the value of your property in the rental market? According to Colliers Research Report, all rental markets are showing growth of 12% over the past 12 months. This may warrant keeping your current property and expanding to a new one. A seasoned expert will address your lifestyle needs and financial interests to secure a smooth and successful transition.

Beginning the process of buying, selling or renting your San Francisco real estate over the holidays, results in an organized, detailed and opportunistic endeavor. To schedule a no expectation conversation with Zephyr Real Estate Broker and Assistant Sales Manager Rita Roti, please email or call (415)432-2114. Cheers and happy holidays!

Rita Roti is a broker associate / assistant manager at Zephyr Real Estate and can be reached at

Share founder fails to sell own home

The Founder and former CEO of may be rethinking the value of listing a property with a REALTOR.  Colby Sambrotto listed his New York condominium on his own and promoted it on FSBO websites and in online classified ads.  All to no avail.

After six months, he gave up as a FSBO and listed his 2000 square foot unit with New York broker Jesse Buckler.  His new listing agent recommended retargeting the property to different buyer groups and suggested a new list price.

The Wall Street Journal reports that the listing sold for $2.15 million with a 6% professional fee to the broker.  Since the condo sold for $150,000 more that the original asking price, Sambrotto netted an extra $21,000 after the professional fee was paid.

Bottom line — it paid the FSBO website founder to use a pro! fails to sell own home [Luxury Insights]


Does Your Realtor Have a Clean Record?

SFHomeBlog is featuring Herman Chan, from Habitat for Hermanity as a guest video blogger because it’s an important topic not many consumers know about, and let’s face it, the guy is entertaining!

For super easy license look up go to the Department of Real Estate web site at www.DRE.Ca.Gov there’s a button on top called ‘Real Estate License Look Up’. The direct link to the look up page is here: All you need is your agent’s DRE license number which as of July 2009 is required by California Law to be on all points of first contact, including business cards.

It’s a great way to do your own due diligence in choosing an agent. For the voyeurs, you can also find out, how long an agent has held their license, and if any disciplinary action has been taken against them. Given the value an agent can add, or subtract from a crucial financial decision, it’s amazing more buyers and sellers do not do it.

Does your Realtor have a Suspended License []
Real Estate Agent Look Up []