Posts Tagged ‘design showcase’

Still another weekend to hit the Elle Decor’s Designer Showcase

I enjoy hitting the design showcase homes every year, and it’s always interesting to see a new one show up in surprising neighborhoods. The current showcase is by Elle Decor and located in St. Francis Wood, rather than in or near Pacific Heights where so many past showcases have appeared.  They also tried to create a story:

But the Elle Decor Designer Showhouse, which opened to the public last weekend, took a different approach, asking the 11 design firms that transformed the 1911 Mediterranean home to consider the same fictional client: a young family, fifth-generation San Franciscans, who enjoy traveling as well as entertaining.

“The challenge is: How do you make all the rooms feel like one, but also make an impact as a designer?” said Kendall Wilkinson, who was responsible for the entry, hallways and office. [More…]

So take designers like Jay JeffersGrant K. Gibson (Go Team Edward!),    Gary Spain, Kendall Wilkinson, Elizabeth Martin, Suzanne Tucker, Erin Martin, Surface Design, Steven Volpe, Palmer Weis and Will Wick, give them a story and see what happens.  It’s a lot of fun!

I was lucky enough to attend the evening showing that was also a benefit for San Francisco PAWS (Pets are Wonderful Support) an organization that I can’t say enough good things about!  But the showcase is also a benefit for the San Francisco Junior League so I encourage you to go this weekend and enjoy the design talent that we are lucky to enjoy here in San Francisco!

Oh, wait, I almost forgot that the event I attended was also sponsored by The Urban Electric Company whose many wonderful light fixtures were featured in the showcase home.  Below is a photo of a fixture I couldn’t resist, but I guess I’ll have to address the crazy energy loss from Edison bulbs in another post….

Rita Roti is a broker / assistant manager at Zephyr and can be reached at